Savannah Schaffer case study
How Savannah Schaffer built $500/mo in recurring revenue on a micro-budget
A low-ticket coaching subscription case study showing how Savannah Schaffer validated a $50/month continuity offer, generated 32 website leads at a $1.07 average CPL, and built $500/month in recurring revenue from $133.22 in ad spend.
Immediate MRR created from the low-ticket continuity subscription.
Direct-action website leads generated by conversion campaign variants.
Low acquisition cost for a coaching subscription proof-of-concept.
Projected return based on annualized recurring revenue baseline.
Client results
From micro-budget validation to $500/mo recurring revenue.
Savannah wanted to validate a low-ticket membership offer that gave members access to a vault of past programs plus weekly live group coaching calls. The funnel had to prove recurring demand without relying on a large ad budget.
The challenge
Solving the paid traffic math for a $50/month coaching offer.
With a $50/month entry price, the campaign could not afford expensive landing pages, long funnels, or $10 to $20 coaching-industry lead costs without destroying profitability.
The subscription offer required immediate trust because members needed to believe Savannah could deliver ongoing value, not just a one-time download or course.
The campaign needed to create immediate profitability by keeping subscriber acquisition cost well below the first monthly checkout value.
Growth framework
The micro-budget continuity framework behind profitable subscription growth.
Organic-style relatable creator creatives
Instead of polished corporate graphics, the campaign leaned into authentic self-shot lifestyle and personal-brand visuals that looked native to Instagram and Facebook feeds.
Dual-objective funnel testing
We paired reach campaigns for cheap familiarity with website lead campaigns built for direct response, allowing Savannah to warm the audience while still testing immediate conversion intent.
Frictionless micro-funnel conversion
By removing unnecessary steps and sending interested users directly toward the high-value subscription offer, the campaign reduced drop-off and protected the economics of a $50/month membership.
Continuity funnel performance
Awareness plus direct response that converted cold traffic into monthly recurring revenue.
| Campaign | Leads | Avg. CPL | Investment |
|---|---|---|---|
| Ad 7 Reach | 19,534 reached | $2.71 per 1k reach | $52.88 spend |
| Ad 5 Reach | 13,487 reached | $2.69 per 1k reach | $36.31 spend |
| Ad 3 Reach | 3,789 reached | $2.57 per 1k reach | $9.73 spend |
| Ad 1 Conversion | 16 website leads | $0.60 CPL | $9.63 spend |
| Ad 7 Conversion | 9 website leads | $0.73 CPL | $6.59 spend |
| Ad 3 Conversion | 4 website leads | $0.78 CPL | $3.10 spend |
| Website totals | 32 website leads | $1.07 avg. CPL | $34.30 spend |
$98.92 reach spend plus $34.30 website lead spend.
Recurring membership revenue built from a $50/month continuity offer.
Baseline annual recurring revenue if the initial MRR holds.
Immediate upfront return based on first-month recurring revenue.
Ultimate takeaway
Low-ticket recurring revenue can work when the acquisition math is protected from day one.
Savannah proved that a coaching membership does not need massive daily spend to validate demand. With human creative, a simple offer, and a dual-objective campaign structure, a micro-budget test created a recurring subscription asset with strong month-one and projected annual returns.
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