Simplufy

Industry · Roofing

Marketing for Roofing Companies

Storm-season campaigns, local SEO, PPC, landing pages, and follow-up systems built to turn search demand into inspected roofs.

  • ◈Emergency demand
  • ◈Inspection funnel
  • ◈Local SEO
  • ◈LSA + call routing

Focus

Storm demand into inspected roofs

Trade reality

Storm demand into inspected roofs — without the system, demand leaks.

Roofing marketing has to convert urgent concern into scheduled inspections and trusted estimates. Storm damage, repair, replacement, and insurance-guided searches all carry different intent — and missed calls during storm season cost jobs.

Without a system

  • —Storm leads dying in voicemail
  • —One generic roofing page for every intent
  • —Ads that cannot name an inspected roof
  • —No insurance-guided path for damage searches
  • —Estimate tracking that lives in a spreadsheet

With Simplufy

  • ◈Storm, repair, and replacement pages with inspection CTAs
  • ◈PPC + LSA aimed at booked inspections
  • ◈Missed-call text-back during storm season
  • ◈CRM stages: New → Inspected → Estimated → Sold
  • ◈Reporting tied to inspections and estimates, not clicks

How the system works

From first concern to booked next step — for roofing.

Industry-flavored path: demand → page → CRM → booked outcome.

simplufy · roofing · live path

live path

How demand becomes a booking

  1. 01

    Storm / repair search

    live

    Google Search · LSA

  2. 02

    Inspection landing page

    live

    Proof · insurance guidance · CTA

  3. 03

    GHL: Inspection requested

    live

    Address · damage notes · owner

  4. 04

    Booked inspection

    won

    Calendar + SMS confirm

Speed-to-lead

ghl · automation

→ Storm lead assigned

Illustrative path for this trade — not a live client dashboard. Reflects Simplufy’s ads → page → CRM → booked outcome model.

01

Inspection-focused landing pages

Roof repair, replacement, storm damage, and service-area pages with proof, insurance guidance, and clear inspection CTAs.

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02

PPC and LSA for high-intent searches

Tight query control, LSA eligibility review, call quality, and landing pages that match the homeowner’s concern.

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03

Missed-call recovery and estimate tracking

CRM routing for inspection requests so storm leads do not die in a voicemail box.

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Proof

What the system looks like for roofing.

Qualitative scenarios — not invented metrics. Case studies are linked only when published results exist.

Scenario 01

Storm-season surge

High-intent searches hit inspection pages with call and book paths — and missed calls get an immediate text-back.

Scenario 02

Repair vs replacement clarity

Separate pages match homeowner concern so ads do not dump into a vague homepage.

Scenario 03

Estimate visibility

Every inspection request has an owner, stage, and next step in CRM — not a lost spreadsheet row.

Process

Audit → Build → Improve

Find the leak for roofing before spending more money.

  1. 01

    Audit

    Map storm vs repair vs replacement intent, call handling, LSA readiness, and where inspections stall.

  2. 02

    Build

    Inspection pages, paid + LSA capture, missed-call recovery, and estimate pipeline stages.

  3. 03

    Improve

    Tighten query control, show rates, and follow-up until more searches become inspected roofs.

Buyer path

  1. 01Storm intent
  2. 02Local proof
  3. 03Inspection CTA
  4. 04Estimate tracking
  5. 05Follow-up

Next step

Book a strategy call — or request a free audit.

We look at website clarity, ads and tracking, CRM follow-up, and AI opportunities. No package pitch before we find the leak.